With almost 2 billion websites on the Web today, how are you going to find yourself a place at the top of Google SERPs!? Seems almost impossible right? But, the good news is that if you have the right strategy and the right things taken care of, you’d be there in a while.
You may have read several articles about what Google considers as ranking factors to rank a page, but out of the long list of things you may have combined from all those articles, how do you know what is fact and what is fiction?
Every blog seems to speak about its own perception about what Google considers as a ranking factor, and it’s up to you to believe or not believe what you read. However, one thing is for certain – Google is always constantly adjusting ranking signals to best meet the needs of searchers.
Google has always wanted to present only the best answers and solutions to every searcher, which can come about if you follow the few below-mentioned tactics for your business website.
Content has been, and continues to be king. Your content should be relevant and informative. It should also be engaging and helpful to the searchers. Only if the searchers find your content appropriate and useful, will they stick on for longer, and may even move further into your website to know more.
This will increase time-on-site and reduce bounce rates, thus indicating to Google that your page is worth considering.
How long would you wait for a website to load when you’re browsing for something? Nothing more than 3-5 seconds, isn’t it? How do you then expect your visitors to wait any longer for your website to load? The slower your site loads, the more visitors and revenue you’ll lose. Ultimately, you’ll also lose out on your ranking.
Just as much as page speed optimization is important, so is on-page optimization. This deals with the “behind the scenes” components of your content and SEO, which include metatags, header tags, internal linking structure, etc. Optimizing each one of these elements can boost up your ranking.
User experience is of utmost importance. After all, what you’re doing is only for your users. You thus need to make your website absolutely user-friendly. If you don’t think about user experience, users are going to stop engaging with your website, and you can clearly calculate the resulting outcome. Conversely, getting user experience right can bring you great benefits.
Google announced mobile-first indexing in the year 2017, but after a slow and long process, it was officially finalized in March 2021. If you have a separate mobile website for mobile users, Google will first index and rank that URL, instead of the regular desktop version. But, it has been seen that more websites are opting for a single responsive website rather than two separate mobile and desktop websites. This is because responsive websites will be considered equal to mobile websites while mobile-first indexing, and will also prove to be an optimized choice for better user experience.
By links, we mean both internal and external links. Internal linking can help users and search engines with getting more detailed information about something they’re looking for, while earning relevant and authoritative external links can prove to the users and search engines that your website is reliable and trustworthy.
Conclusion:
With the above 6 basic approaches, you can certainly create an awesome website – awesome for both users and Google. And, for a more comprehensive, sophisticated SEO strategy that can take into account every aspect of improving your website performance, you could always partner with a professional SEO company in India, to take up the responsibility.
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Hi,
Thanks for sharing this article. It will be helpful to beginners.
Nice article,It is very useful for us.