As the modern era continues to witness a series of emerging technologies, we can’t fail to notice the impact of AI in every area of life. Decades ago, almost every business aspect required 100% human intervention, but here is an advanced way of minimizing human input and maximizing business ROI- AI or Artificial Intelligence.
The term artificial intelligence (AI) was first coined back in 1956 by professor John McCarthy alongside other scientists who tried to see if machines could learn like children, solve problems, or function like humans. Over the years, the AI field has grown exponentially with several million-dollar companies investing billions in it. Currently, the rhythm of AI (Artificial intelligence) is being felt in every area of life whether knowingly or unknowingly.
If you’re a marketer trying to fetch the most out of your digital marketing campaigns, AI offers exquisite ways you can do so effortlessly. With AI and machine learning, programs can analyze thousands of data to build an algorithm to meet marketing needs. The latest technological advancements have led to more enhanced AI abilities. These range from accepting large amounts of data, analyzing it, and developing patterns using every fed information.
Statistics show that 61% of marketers stress that AI is a vital aspect of their data strategy. To substantiate, Statista, a consumer data platform, indicates that global AI market revenues are expected to grow to 89.85 U.S billion dollars in 2025.
The major facet of AI is machine learning which helps in understanding human behaviors and preferences. This helps in future consumer predictions and trend-setting. AI is revolutionizing digital marketing by making it more effective for both short and long-term goals. Huge amounts of data can be created and collected thanks to the increased data processing speed. Computers can make more sense of this data more quickly than ever before.
To this date, some marketers come across a range of challenges in the field of digital marketing. These include poor quality leads, outreach, and the high costs of running digital campaigns. The good news is that AI can reduce such incidents by optimizing every digital marketing dimension. This is guaranteed in the following ways.
5 Actionable Ways AI is Transforming Digital Marketing Worldwide
Automation of Repetitive Tasks
Running huge digital marketing campaigns across digital marketing channels isn’t a piece of cake. Even with a single platform, marketers can get exhausted by collecting large sums of data, analyzing it, and making informed decisions. Unclear data, human error, and uncertainty of the possible outcomes are other factors that must be kept in mind when running online campaigns.
However, with AI, marketers can automate repetitive tasks using tools to craft and send targeted or personalized messages to the right customers. Automation of tasks reduces the time digital marketers spend on a single campaign. More so, AI tools can help analyze real-time data as it comes in i.e ad clicks and customer responses. With AI and machine learning (ML), digital marketers can also minimize errors and run campaigns on the right platforms.
More Targeted Digital Campaigns
Targeting in marketing increases any campaign’s success chances by far more than just a mere campaign. In fact, it’s better to run a targeted campaign than to run a non-directed one. With AI, digital marketers can run improved targeted campaigns to meet marketing smart goals. Specific marketing campaigns reach out to distinct audiences, at the right time and location. They also increase a brand’s prospects by far.
Current AI systems like IBM Watson can analyze large amounts of data offering clear insights such as customer preferences, age, websites visited, shopping habits, and email clicks. Marketers don’t have to spend a lot of time gathering data whether in new markets, about marketing channels, or platforms. With AI and machine learning, digital marketers can use tools and analytics to fetch real-time data, understand customer preferences, and tailor campaigns according to audience segments.
Chatbots first seemed intimidating and more of an unrealistic way of engaging online customers. However, over the years, chatbots have become a must-have website accessory on messaging platforms. In digital marketing, chatbots are the finest way to simulate conversations 24*7 with customers or prospects. Natural language processing (NLP) can be lamped in with AI which allows a chatbot to understand customer text, and search intent.
Customers can pass on their queries among other information and then receive real-time answers or update a marketer when available. Nowadays, chatbots can be customized for specific business needs and marketing goals. These tools are powered by a virtual agent engine that uses algorithms to understand customer queries and offer the expected feedback.
In the contemporary world, most SMART Goals are met with analytics. AI not only helps marketers run successful campaigns but also offers insights into future trends and customer behaviors. The most popular subset of artificial intelligence is Machine Learning (ML), an algorithm that allows the software to study data (input) to improve insights on a set of data. Computer systems accept information fed by humans and study or compare to offer the best results. The input is stored or memorized by the system and this forms a platform for predictive analytics.
Digital marketers don’t have to rely on guesswork to understand what customers might prefer in the next season or what the consumer habits might be. AI caters to predictive analytics that can offer insights about the incoming trends, customer purchasing power, product preferences, and much more. Marketers can then run better-targeted campaigns to increase conversion rates, and quality leads or minimize customer acquisition costs, which are fundamental key performance indicators (KPIs) in marketing.
With the help of Google Analytics tools, digital marketers can analyze past customer data to predict future behaviors. There are also more chances of running optimized digital marketing campaigns that fetch higher ROI.
Better Customer Experience
Studies indicate that 80% of customers stress that they’re more likely to buy from brands that deliver a customized experience. As personalization is the need of the hour in digital marketing, AI is a perfect solution to consider to offer meaningful experiences. AI and ML also offer insights that facilitate a better understanding of customers.
AI can identify and segment customers depending on their psychological profiles, professions, and past product preferences. With these technologies, digital marketers can gather and analyze customer data that ranges from historical habits, current behavioral data, and social media interactions.
There are also AI-powered CRM tools that marketing professionals use to manage customer-brand relationships. These tools streamline customer interactions and marketers are able to manage relationships throughout the entire customer lifetime. They can craft personalized product recommendations and meet customer needs timely. All these AI capabilities cater to customer retention by empowering data-driven decision-making, and customized content creation according to customer expectations
With an overview, it looks like we’re only in the inception of top-notch technologies like AI, and Machine Learning. Together with Augmented, and Virtual Reality these technological innovations are revolutionizing digital marketing from every angle. B2B and B2C digital marketers can now leverage these technological advancements to run more targeted marketing campaigns and make the most out of them. With AI, digital marketers can also reach out to specific audiences, at the right time and location no matter the physical boundaries.