Former client’s feedback, a stupid post about you written by your competitor, or something negative can ruin the game. Besides your image, it might hurt your business reputation. And this is where you need to bring online reputation management into the picture.

Online reputation relates to the name, repute, and character of your business in the online media. As a business, you would certainly like to maintain a positive brand identity.

There is always someone somewhere who is discussing something about your business. It can be a debate about your product, employees, your brands, or events.

Online reputation management involves monitoring these discussions and taking steps to enhance the public image of your business.

Procedures involved in image management require access to several tools. Most agencies offering reputation monitoring services trust the following platforms for assistance.

  • Google Alerts

Google Alerts is one of the several free tools that the search giant offers to SEO professionals and digital marketers. All that you need to do is open the Google Alerts web page, and set notifications for your brand name(s). Depending on your preferences, you will receive email alerts for your mentions.

You can choose the frequency of alerts and so on, depending on your preference.

  • Social Mention

Social Mention can monitor 80 social media platforms. What differentiates it from others is the way it displays results.

The platform presents scores in the form of Passion, Reach, Strength, and Sentiment.

Sentiment areas present the positive vs. negative mentions ratio.

Is your brand being discussed on social networking platforms? If so, the Strength score would highlight the same.

Does your brand get coverage from unique authors? The Reach score should highlight so.

Passion percentage focuses on how often people talk and discuss your brand.

Overall results offered by the free platform should help you measure, monitor, and take the brand’s reputation to the next level.

  • SEMrush

SEMrush does not need much introduction. The platform is an arsenal for SEO experts rather than just a tool.

Some functions are accessible without subscribing to a premium plan.

Here’s a quick look at primary features:

  • Tracking resource authority
  • Sentiment score
  • Online mentions
  • Mentions without backlinks
  • Highlighting industry influencers
  • Measuring brand reach
  • Identifying mention sentiments
  • Analyzing mention authority
  • Analyzing traffic referred by mentions

The minimum plan for this platform starts from $119.95.

  • SentiOne

“Senti,” yes, you probably guessed it right, SentiOne focuses more on customer sentiments. The platform assists in analyzing what customers say about the brand. Most importantly, you can look at historical data as well.

Like other tools, you can track brand mentions, social profile mentions, and related keywords. The software scans thousands of web sources and gathers data within seconds.

The information is easier to manage, grasp due to data aggregations and visualizations.

There are options to divide the overall results into positive and negative mentions. You can quickly sort out the latter and let your team activate a damage control strategy to avert a crisis.

Pricing is available on demand.

  • Reputology

Several industry-specific review sites focus on the real estate, fitness, healthcare, dining, and hospitality niches.

You would certainly appreciate a tool to analyze the recently published content on all the sites representing your industry and compile the overall harmful reviews data. That’s what Reputology offers.

Put simply, it is a review monitoring platform suitable for firms that operate businesses at multiple locations.

You can quickly turn negative reviews and customer concerns into service tickets to get their problems resolved. Tracking dissatisfied customers and resolving their concerns can surely help in improving retention percentage.

You can select the best suitable plan based on the features you require. Plans cost between $10 – $49 per month.

  • ReviewPush

ReviewPush helps you collect online reviews from Yellowpages, Google, Twitter, Yelp, Facebook in one place. It’s another tool suitable for firms with a presence in multiple geographic locations.

Monitoring review sites and social media becomes easy. There is an option to set up email alerts for both negative or positive comments. You can revert to comments and reviews directly from your email inbox. There is no need to access the platform dashboard.

The software’s ability to scan review sites and yellow pages can save your team’s time.

Do you operate multiple online stores and wish to know the top performers? ReviewPush rates the performance (based on negative reviews) of numerous online stores and highlights the ones that need to improve product and service delivery. You can get such performance reports based on store, region, or corporate level.

Plans start from $89 per month.

  • Brandwatch

Brandwatch is an AI-powered social listening tool that can pull insights, point out spikes, and highlight possible reasons behind the same.

The tool’s AI assistant, Iris, sets it apart from other social listening tools in the market. But Iris comes with a hefty price tag. The minimum plan starts from $1,000 for a limited number of mentions.

“Signals” automated intelligence email alerts system is another feather in the hat for the platform. After activating the feature, you will receive email alerts whenever the system highlights a potentially damaging mention. You can act immediately whenever your brand reputation is in great danger.

Don’t want to pay out a fortune on buying subscriptions to multiple platforms? You can always opt for an affordable reputation management service provided by a reputed digital marketing agency.

Rewarding reviews and rating

Every business faces criticism and appreciation. It’s not possible to keep all the consumers happy at all times. There’s at least one customer who will write a negative review for the business every day.

Now, you might ask, what is it that can be done besides offering excellent customer service?

One of the most appreciated ways to control negative comments is by encouraging customers to rate the company and write more reviews. The chances are that reviews from your happy customers will push negative ones lower in search results. Also, sometimes it’s not just not about the online reputation, you can build the overall reputation alongside your employees. Remember the time, when you give your new joinee an employee onboarding kit and they post it over to linkedin and other social platforms.

Don’t you think that adds up to overall reputation?


Handling online reputation is not something that one person can manage. Small firms may find it challenging to hire and retain ORM specialists on payroll. But, you would certainly like to get rid of negative You need online reviews for your business. Why wait longer? Get in touch with an online reputation management company today.