Influencer marketing is the latest in digital marketing and has proven to be an effective mechanism outclassing all the other traditional marketing methods. Influencer marketing uses influencers to promote or endorse brands, products, or services. Some businesses choose to conduct these campaigns using their in-house resources. This needs experience from the brand’s previous campaigns, skilled manpower, and a lot of finances. Without the required knowledge and experience, a campaign cannot be conducted successfully. At the same time, some prefer to hire an influencer marketing agency to do their bidding.
With the huge growth in the influencer marketing sector, the number of influencer marketing agencies has grown exponentially. This is why many agencies claim to be the best and this makes it difficult to choose the best one for your business. When you hire an influencer marketing agency it helps your business plan and executes a campaign that meets your brand’s goals. It is always better to choose an influencer marketing agency in Los Angeles.
A Los Angeles-based agency will have access to a lot of popular personalities and celebrities, given it is the seat of the world’s media and entertainment industry. Many of the famous social media content creators also hail from Los Angeles. Hiring an influencer marketing agency in LA will help in more ways than one. They will assist in everything starting from strategizing and planning, recruiting the best-suited influencers, communicating, executing the campaign, and monitoring. This will save a lot of time, effort, and money for your business.
To figure out which agency to hire continue reading through this article. So, first, let’s understand the basics.
Who is an influencer?
Power users of social media with a good number of followers and reach, with a high level of engagement, are influencers. These people can grasp the audience’s attention with their creative content. Most of these people are personalities rather than celebrities which gives them a genuine and authentic appeal to the masses.
Most of these social media personalities are industry experts in their niche which is why people take them seriously and consider their reviews and recommendations as genuine positive experiences. Their expertise in a particular domain gives them importance within communities of internet users.
What is an Influencer Marketing agency?
Strategizing an influencer marketing campaign, finding the best-suited influencers, and executing a campaign can be a huge task for business organizations. This is why influencer marketing agencies play a pivotal role for these organizations.
These influencer marketing agencies will help in everything starting from the initial planning to executing and managing influencer marketing campaigns. Most of these agencies maintain a list of their relationships with influencers with whom they partner regularly and collaborate for their client’s influencer marketing campaigns.
These agencies are very experienced in strategizing and managing multiple influencer marketing campaigns at the same time and also provide great results to their clients.
However, because of the sheer number of influencer marketing agencies out there, you might have trouble choosing the correct and best-suited one for your business. Here are some considerations for you to keep in mind as you do it.
How will you choose an influencer marketing agency?
To choose an influencer marketing agency, you need to carefully consider a lot of factors and parameters. These parameters include their experience in the influencer marketing industry, criteria for influencer selection as critical factors, and much more.
Let’s understand and discuss the critical factors first.
You need to carefully find out the details of how many campaigns the agency has launched and executed in the past. You would get to know the results of these campaigns and figure out their effectiveness in handling campaigns from your own or relevant industry.
- Influencer selection criteria
The correct influencer can make your campaign and at the same time, an unsuitable influencer can break it. This is why it is very essential to find out their influencer’s selection criteria and because most probably it will be from their list of influencers you must find out which influencers they work with.
Now let’s understand the ‘much more’ in detail.
- Additional services
While looking for an influencer marketing agency you need to consider their offered services. An agency that will just find and select an influencer for you might not be the best choice. Though a well-suited influencer can make your campaign successful while hiring an influencer marketing agency you should look for ones that also form a strategy, execute the plan to perfection, and manage the small bits and pieces of the campaign to see it through.
- Expectation management
You need to discuss your expectations with the agency and see if they have the capability to meet your needs and expectations or at least if they claim to. If they claim so, you can always validate their claims based on their historical data and previously undertaken campaigns.
- Measurement strategies
You would also need to consider their measurement strategies and understand how they measure their campaigns. Measurements are very tricky and almost all successful influencer marketing agencies have their measurement platforms and dashboards for data updates. They will have their measurement indices hence it is of utmost importance that you understand how they measure the impressions. Being able to view the exact data is important to assess the success of your campaign and knowing whether you are seeing the estimated data or absolute figures.
- Content rights
You are financing the content via an influencer with the assistance of an influencer marketing agency. You might also want to retain the content for future campaigns however this needs to be in the contract negotiated with the influencer for the business to have full rights over the content.
- Content evaluation and optimization
Another factor you will need to consider is how they will evaluate the content and how they are planning to optimize it for better results from the campaign.
So, these are some of the factors that will help you understand if the influencer marketing agency you think will be good for your campaign is good for your campaign and business or not. Los Angeles is a potential location because of the number of influencers and social media personalities in addition to the resources and skills of experienced agencies. This is why we say hire an influencer marketing agency in Los Angeles. These considerations above will just let you choose which one of them to select.
Make sure your agency has the required skills and capabilities to make your campaign successful. Your influencer marketing campaign will be very effective and fruitful if you consider the above and choose wisely.